Our Principles

Three principles guide the firm in its representation of clients in lawsuits and legal disputes


is that the thing that best persuades judges and juries is a story. Social scientists teach that the best way to persuade someone is through a story.  Stories win.  For that reason, from the very start of a representation the firm begins building the client’s story and then continues strengthening it throughout the life of a case.

The story provides the framework for the client’s case. Investigation and discovery is centered around refining the story and moving it forward.    

The second principle

is to provide the client with an early evaluation of the case or legal dispute.  The evaluation consists of setting out the known and potentially provable good and bad facts, predicting the likely outcome before a judge or jury, and providing an estimate of the costs.  Fifty/fifty predictions are not given because, in the end, little in life is truly 50/50 and 50/50 evaluations offer hardly any meaningful help to the client that is deciding whether to pursue or abandon its cause, settle, or go to trial. 

The third principle

is that all lawsuits are prepared for trial.  The firm knows that most cases settle and that settlement can be a very good thing for the client because it ends the distraction, expense, and uncertainty of a lawsuit.  However, the best settlements are usually obtained as a byproduct of preparation for trial because preparation demonstrates to the opposing party or parties that the client’s case will be ready for trial, supported by proof and arguments.  And if the case does not settle, then the preparation brings about the best result at trial.

Part of the law firm’s preparation for trial is to obtain a firm trial date early on and then to stick to that date.  In addition to avoiding delays and controlling costs, a firm trial date forces the opposing party or parties to realistically evaluate their own position and effectively encourages them to extend realistic settlement proposals.